Time to get started with your first-party data strategy at lightning speed. With these 5 tips you are ready for a cookie-free future and you have a rock-solid first-party data strategy. 1. Connect with your customer and add value The first step towards a first-party data strategy is valuable customer contact. Your approach must fit well with your brand and customers, but if you do this well, the willingness of customers to share data is greater. For example, 79% of customers are willing to share data in exchange for contextualized content and 88% do this for personalized offers. Adding value in customer contact can be done in various ways.
Do you offer something educational, entertainment or something inspiring? Consider, for example, setting up a competition or creating a community. In any case, make sure Israel phone number list you get to the top 10-15 brands that a customer wants to stay in touch with. 2. Build a single source of truth An important tip for marketers is to collect all customer data in a central place and make it accessible to everyone in the organization. Think of website behavior, purchase data, external data and interaction data from your email, app or the store.
This way you realize a single source of truth so that every employee can act in real time thanks to the most complete possible customer picture. Of course this must be a safe place and you respect the permission that the customer gives for the use of data. 3. Personalize from the very first contact Make sure you give customers the most personal experience possible from the very first contact. After all, you can no longer track customers who have visited your website with cookies. using Artificial Intelligence (AI) based on the customer's location, time spent on a page and behavior. Every interaction says something about the needs of the customer, so make sure you respond optimally to this.