Grab that coveted blue check mark, and become a household name. Tip: Don’t Ignore Social Commerce It’s hard to believe, but when brands first discovered that social media platforms allowed brands to sell products through in-app purchases, many e-commerce businesses scoffed at the idea. Why would a consumer buy something through an app instead of visiting a company's website? This whole concept seems insecure and personal. At the time, most consumers agreed with me. Social commerce has been around since 2000, but it's a relatively untapped market. so far. Show eCommerce the way to the future. Global social commerce sales reached 100 million U.S. dollars in 2019 and are expected to grow to 100 million U.S. dollars this year.
In the US, of generational shoppers and of millennial industry email list shoppers cite social media platforms as places to discover new products earlier than online searches. Consumers don't need to leave a specific, or page , they can see a product they like, learn how to style it, add it to their cart and checkout. It's best that ease and convenience are two consumer preferences created by the pandemic that will stick around for a long time. If you thought social commerce was just a fad, this should be your wake-up call. The value is there, you just have to tap into it.
Your Employees Are Your Best Asset Employee advocacy is the next frontier in social media marketing. This is the strongest organic play a brand can have to grow its digital presence and build community. It offers strong ROI potential, but until recently it was unheard of. Our employees are often underutilized. Especially if you lead a marketing team, your employees live and breathe social media. Why don't you tap into all this potential? Employee advocacy comes in many forms, but in a nutshell, it empowers employees to share and create content about the company on their own social media networks. Your employees will benefit from their social media presence and influence as thought leaders, and in turn your company will gain credibility.