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You can have the world's finest assets gated Real Estate Photo Editing behind your form, but people still have to choose to eventually click on your ad to reach the lead generation form . Your images and copies are very important for this purpose. Avoid simply using stock images If possible, use custom-designed graphics for your brand. Even if you don't have a designer to help, you can use a free image editing program (such as Canva) to add a simple Real Estate Photo Editing button on top of your image. Test different images Promoting a report does not mean that you need to display an image of the report itself. Try images with and without people, place designed graphics and photos, and test various statistics from image reports.
Form ad example Create different copy variants Real Estate Photo Editing Here are some possible tests: advertisement Continue reading below Short copy and long copy. Paragraph and bullet format. Quotations from individuals and specific statistics. Also, consider a copy of the description of the form itself. Not only do you rehash the content of your ad copy, but you also clarify what you receive when you fill out the form. 4. Send people to your website instead of PDF If you're providing downloadable assets, you can provide a PDF link after filling out the form, right? You can, but you're Real Estate Photo Editing missing out on the opportunity to retarget them on other platforms. Design a thank-you page where people can download assets, considering opportunities to mutually promote related content.
For example, are there any upcoming webins Real Estate Photo Editing related to the topic of the white paper you are promoting? Provides additional links to sign up for the webinar. advertisement Continue reading below Make sure this page contains pixels from other advertising platforms you're using, and build your audience based on the users you visit from LinkedIn. Add a UTM parameter that indicates it's from a LinkedIn ad, including a campaign parameter that indicates targeting. Use these parameters to build a URL-based audience that you can retarget later. For example, the URL may contain the following UTM parameters: utm_ source: linkedin utm_ medium: cpc utm _campaign: Whitepaper _CXO_ Seniority Now you can see that visitors with this particular Real Estate Photo Editing campaign parameter had an executive-level seniority system based on the targeting they were using in the associated LinkedIn