The moment a user settles into a WeChat personal bulk sms service account, it means that potential sponsors have been sent to our "store door" in batches. In the face of thousands of gold master fathers, the value of course products is difficult to perceive immediately, and higher course prices mean higher decision-making costs for users. Therefore, the online bulk sms service sales model "community operation" suitable for batch and efficient operation brings Its multiple missions are here, and this is the mainstream transformation model of large-scale online education at this stage. The community not only carries the mission of low-cost to positive, but also undertakes the task of regular-priced course services, and also carries the burden of renewal and conversion.
In short, the community is an online shopping bulk sms service mall that integrates "people, goods, and markets", and the biggest mission of community operations is to "sell goods" in batches in this shopping mall. After selling out, you have to provide services, that is, supporting community services to deliver user value, and at the same time to prepare for the next conversion. In addition, the old with the new and the fission and the new are also mostly operated in the bulk sms service WeChat group, but the WeChat group plays more of a channel communication function in these two tasks. The essence of low-to-positive is to provide users with a good "trial installation" experience, so that users can perceive the value of regular-priced products in a few days in advance, and build trust in institutions, products, and services and are willing to pay for them.
To translate, the community needs to let users walk on the bulk sms service designed sales line, comfortably and easily complete the "tasks" on the user path step by step, and taste the sweetness of the product, and constantly accumulate trust and pleasure in the process. And get a sense of accomplishment, until the final payment is completed under the combined force of pressure, tension and motivation. Dismantling it, the bottom layer is mainly these bulk sms service four core principles: Continuously narrow the distance with users and enhance the sense of trust The rhythm is clear and orderly to guide the user through the path and provide comfort Complete tasks under external and internal drive and gain a sense of accomplishment Continuously create a good touch experience for users and generate a sense of pleasure The figure below is the transformation path of the classic low-to-positive transformation. Next, let’s disassemble the 16 core links on the moving line and master the core logic of each link.