Using tools and especially working on corporate culture. Let's assume that your corporate culture (real and not the declared one) is geared towards maintaining the status quo. to implement any change. It is therefore necessary to start immediately from this point. To transform your business by coping with change (which will come no matter how hard you try to resist it), you'll need to create a culture that supports it. You will have to ingrain the ability to change in your organization's DNA, through the leadership of.
The corporate executive as well as that of mobile number list managers and gradually to all areas. For this reason , marketing and the commercial department are two strategic areas that can (or rather could) support this change. How to create a culture of change? The most important element in creating a culture that supports change is awareness and alignment. A quote attributed to well-known cyberpunk writer William Gibson reads: “The future has arrived, it just isn't evenly distributed yet.” Every person in the organization should know where the business is headed and how it will get there.
The strategy is and what the individual's role is . Finally, the company's personnel must be able to clearly understand their customers from a holistic perspective. Once an adequate level of alignment has been achieved within the company, it will be easier to quickly adapt and respond to market evolutions . At this point, the companies with the greatest intensity in terms of digital transformation tend to promote the story of the future of the digital revolution by bringing it to the present and giving it a very precise symbolic value, at least in terms of strategic communication. You can improve your corporate culture and: Develop core transformation capabilities Even in a subtle way, a phenomenon of anthropological significance has occurred , the meaning of which many have not yet fully.