Jun 27, 2022
In Hydrogen on demand
This is a sponsored post created by Atomic Reach. The opinions Photo Retouching expressed in this article are those of the sponsors themselves. When it comes to shopping, many customers have decided to do business online. Statista estimates that 1.92 billion global buyers will participate in e-commerce activities in 2019. The number is expected to increase to more than 2 billion by 2021. This demand for online products has made businesses more creative in how they reach their audience online. From dynamic email messaging to voice and visual search, businesses had to take every step to reach an online audience. Many of these tools are made possible by the power of AI and automation. AI has evolved to help marketers improve their e-commerce Photo Retouching marketing efforts. 5 Ways AI Changed E-Commerce AI also enables marketers to reach Photo Retouching consumers with an unprecedented level of personalization and customized messaging. There are many ways AI has changed e-commerce, especially in the last decade. Understanding how this technology has evolved will help you understand how AI-based solutions will impact e-commerce marketing. Now let's look at five ways AI has changed e-commerce. 1. AI helps reduce cart abandonment The average open rate for follow-up emails for abandoned carts is 45%. This number may be directly related to the automation of email marketing. Abandoned carts are one of the most Photo Retouching direct indications that a customer has encountered a technical glitch or unfavorable experience prior to purchase. You only had to click a few times to complete your purchase and move from lead to customer. Marketers can now take advantage of this initial interest by following up with AI. Automation is a great way to bring customers back, but use triggered emails that include surveys to collect information that can help further prevent cart abandonment. There are many reasons why a Photo Retouching customer may choose not to complete a purchase. For example, according to Baymard, the top two reasons customers abandon their carts are high additional costs (55%) and the need to create an account (34%).